A builder of awe-inspiring global landmarks ranked first i terms of overseas construction, Ssangyong E&C now presents a new representative brand “The PLATINUM” by merging previously separated brands for apartment complexes, mixed-use apartments, and all-studio apartments.
The PLATINUM is a premiere residential space imbued with Ssangyong E&C’s aesthetic appeal and technological prowess accumulated over decades of experience in overseas construction of high-end structures.
Based on exclusive technical knowhow and precision, The PLATINUM reinterprets the meaning of residential space, transcending the conventional concept of home as a mere living space while presenting a new type of residential space that promotes the value of a lifestyle characterized by elegance.
A name reserved for the very best, The PLATINUM will usher you into a new era of high-end residential culture by providing premier services and products.
The One & Only, The PLATINUM
We invite you to The PLATINUM, where elegance awaits.
Brand Philosophy
“A Fine Tuned Life Space”
The Platinum, Ssangyong E&C’s new representative housing brand, embodies three brand philosophies: Professional, Perfect, and Proud.
Professional
The Platinum is created by the world’s leading professionals in the fields of architecture, construction, and design.
Marina Bay Sands hotel, a 21st-century architectural miracle featuring an unparalleled 52-degree incline; Raffles City, once the world’s tallest hotel complex listed in the Guinness World Record in 1986; Ananti Cove & Hilton Busan, a premiere luxury resort on the eastern shore of Busan City that boasts a scale more than ten times the size of a football field—these architectural wonders were created by our very own professionals, who will now apply Ssangyong E&C’s unique construction technology and knowhow in the field of housing to create The PLATINUM.
Perfect
The Platinum is living space, perfected.
Based on its experience in building a large-scale high-end apartment complexes (e.g. The Morning of Gyeonghuigung Palace, Dogok Rexle, Pyeongchang-dong Oboe Hills, and Jamsil Parkrio), The PLATINUM will feature highly-sophisticated value engineering and a unique and exclusive “The PLATINUM Design Plan.” The Plan will feature an advanced earthquake-resistant design, glass partition wall design, floor noise reduction design, diverse eco-friendly structures and designs, advanced smart home network system, and much more to create a perfect living space for you.
Proud
The PLATINUM embodies a sense of confidence that reflects the very best in life.
Comfort combined with elegance! Simplicity juxtaposed with beauty!
The moment you select The PLATINUM is the moment you begin to experience a brand-new lifestyle you never imagined before.
Tranquility and elegance, subtlety and modernity, the natural and the futuristic—indulge yourself in everything The PLATINUM offers.
Where the concept of home as a mere residential space gives way to tangible daily happiness!
The PLATINUM’s differentiated structures and designs help you create lasting moments and memories, becoming the source of your greatest confidence.
Design Concept
The PLATINUM signifies perfect living spaces created by Ssangyong E&C’s precise fine tuning of space as well as premium residential spaces carefully optimized by construction experts for optimal living. The wordmark in the brand image expresses the pride and confidence embodied by The PLATINUM in its advanced technology—through the straight typeface that exemplifies the sturdiness of a well-built apartment complex, coupled with the smooth curvature of the definite article “The” symbolizing the precision and finesse of elegant finishing touches.
Color
The PLATINUM’s royal blue color scheme embodies our belief that confident construction inspires customer confidence. Reinterpreting our core values of trust, professionalism, and pride, royal blue symbolizes the value of an elegant lifestyle enjoyed by our customers.
