The corporate Symbol depicting the two soaring dragons intertwining with a smooth and modern style symbolizes the Yin - Yang Balance of Taegeuk, which is the main principle of all creation. Our 'SS' design depicts both key and innovation industries. The left 'S' represents the basic and key industries. The right 'S' represents the technology and service industries. This logo is an expression of our strong will to allow all our domestic and international customers to understand we highly value them. It also shows our company will grow with both the basic/key industries and high-tech/service industries, allowing us to move forward as a world-class leading company.
The gray color of the symbol represents security, safety, and trustworthiness while the imagery of the red color expresses passion and progress as well as the dynamic image from the Balance of Yin-Yang of the Taegeuk
This indicates the combination of the Ssangyong E&C Symbol Mark and Logo Type to form a single symbol mark. It is a representative signature used in various applications and the rules for proportion of the mark and Korean logo shall be strictly complied with.
Corporate Main Color Palette of Ssangyong E&C includes the Ssangyong Red and Ssangyong Gray as main hues. Notably, Ssangyong Gray is a warm- tone gray mixed with warm yellow. Colors selection must be based on clearly defined data criteria.
COLOR CHIP : DIC NO. 156
CMYK : M 100 / Y 80
COLOR CHIP : DIC NO. 543
CMYK : K 50 / Y 10
CMYK : K 100
COLOR CHIP : PANTONE WARMGRAY10
CMYK : M 2 / Y 3 / K 6
COLOR CHIP : PANTONE 7528C
CMYK : M 8 / Y 21 / K 10
COLOR CHIP : PANTONE 7530C
CMYK : M 8 / Y 21 / K 32
Corporate Typeface for Korean and English
The designated typefaces for Korean and English are official fonts that shall be used in various documents and headings. The harmonious balance shall be taken into consideration when used with corporate mark, logo type and others.
Particularly, for Korean typeface, the Yoon Gothic Type 300 Family shall be in principle used with width/length of the word set at 90% however in case of non-Macintosh PC, the Yoon Gothic Type 100 Family with word width/length at 90% may be used as alternative.
For English, the Universe Family is designated as the official typeface and it is strongly advised that the designated typeface is used in application items.